No more Bing Cashback
June 7, 2010 Leave a Comment
Microsoft is getting rid of Bing Cashback as it didn’t get the broad adoption they were hoping for. When introduced in May 2008, Microsoft had held out the program as a significant way it could change the economics of search.
“In lots of ways, this was a great feature – we had over a thousand merchant partners delivering great offers to customers and seeing great ROI on their campaigns, and we were taking some of the advertising revenue and giving it back to customers,” Microsoft said in a blog post. “But after a couple of years of trying, we did not see the broad adoption that we had hoped for.”
You can still use Bing Cashback until July 30.
